Keeping sales SIMPLE!

By: Buddy Hull, Health and Fitness Executive Selling services and products requires nothing more than having a conversation with a customer. If you can’t hold a conversation with a person then you are probably in the wrong industry in the first place. During the time you are talking you will find out whether or not […]

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Three Ways Health Clubs Can Retain New Year’s Resolutions Members

Credit to CI|Lauren Bedosky, Contributing Writer It’s an annual ritual that health club owners, managers, and trainers see play out time and time again: January rolls around and memberships skyrocket. The cardio machines, free weights and fitness classes are filled to the brim with the New Year’s’ resolutions crowd who, after weeks of unrestrained snacking […]

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What is Generational Marketing?

All in all, Generational Marketing is understood as being a method of maximizing engagement and sales through Customer Relations Management (CRM), product development, and focused communications. This is achieved by modeling each Generational Marketing method under an archetypal ideology. This is figured by looking at demographic information according to age group. There is plenty of […]

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