3 Benefits of Having a CRM for Your Fitness Center

CRM, or Customer Relationship Management, has helped more and more Fitness Clubs understand client behavior, generate leads, and convert and engage members

CRM Software Technology Accessibility

In today’s market, prospective clients expect much more for their membership dollar. CRM software combines the marketing, sales, and customer service sectors into one automated program. It was at one time perceived that CRM software was an option only available to large franchises and substantial operations. Fortunately for mid-level and smaller clubs, this myth is quickly being exposed.

This technology is not only accessible to all clubs regardless of size, but it is the differentiator which gives the companies that use it a competitive edge which separates them from their competition.

Understanding who your target audience is, knowing them and their needs, is not a passing trend. It is a commitment to a new era of engagement that customers now expect from their Health & Fitness Club membership. CRM software tracks, measures, and records customer behavior. This allows for a focus to be made on making better decisions and nurturing more lucrative relationships. It increases the value of your service.

Benefits of Using CRM Software

The benefits of utilizing CRM software is manifold.

First, the software focuses on sales

  • The basis of automated CRM software is lead generation and the retention of existing customers. The cost of finding new customers can be expensive, so focusing on retaining customers is absolutely invaluable. Long-term clients are profitable relationships.

Second, the software focuses on saving time

  • CRM software automatically generates large volumes of data in regards to your existing members. This data includes targeted promotions which carry an extremely high success rate. It continues by generating large volumes of leads independently, allowing for successful membership opportunities in greater numbers. These two critical platforms are automated, thus, saving valuable time while creating a steady revenue stream.

Third, the software focuses on engagement and management

  • The technology allows for greater sales management and customer service because of the vast amounts of intelligence CRM software provides. Engagement is also a primary focus, which leads to satisfied and longer lasting customers.

To learn more about the fitness industry’s leading CRM click here http://leaddolphin.com/

A quick guide to starting your gym’s holiday marketing calendar

The season is almost upon us; Kids going back to school, Labor Day, Thanksgiving and before you know it NY2017!  With all of these and many more holidays coming up, now is the perfect time to set up a marketing calendar so that you can harness the excitement to either attract new/former members or get current members to try out/buy ancillary services.  Hopefully a couple of these examples will fuel your inner marketeer, so that you get ahead of your competition

  • Look at your enterprise and then start filtering down to create funnels to target your biggest opportunities.
    • Leads that have not been in the gym yet
      • EMAIL: “[gym name] would like to invite you to try us out with a friend for FREE till Labor Day!”  Then inside your message have a link for online enrollment for a 1 time offer
    • Members that have not had a complementary personal training session
      •  SMS: ” Hey [member name]! [gym name] would like to give you an early holiday gift.  click here to claim it
        • Have the hyper link take the member to a few different offers that they can bring in such as; personal training session, passes for friends to join them for a personal training session
    • Members that have bought personal training
      • Email: Offer a “scary special” (clearly a Halloween theme), that discounts purchasing a larger package of personal training, but within a small window.  Have hyper links for the members to quickly get in touch with the appropriate person.

If you need help filtering your audiences, building quality campaigns or improving your sales processes using a digital asset, then click here to learn how LeadDolphin is currently helping hundreds of health clubs achieve their revenue goals. http://leaddolphin.com/

How Much Data is TOO Much Data?

In this digital world, access to information is not a problem. The problem is accessing actionable information for your fitness center. Given the competitive landscape, only the right data can aid you to make informed and timely decisions. But how can you get this right data? This raises the question of “data overload, and how to avoid it.” Is there a limit to the amount of data that you need to derive the right data? Is there such a thing as “too much data”? If there is, how do you overcome it?

The trick is to get the right data. Once you have the data that is specifically targeted towards your clients, you can manage your customers, as well as your health club organization, in an efficient and hassle free manner.

“Too much data” is a myth. Let us debunk this myth once and for all. Here is a small guide that explains what you need to know about the right data.

Make the Data Actionable

What you need to do is to sift the relevant data and manipulate it in a form that urges people to take the action of becoming your customers. Collect the data that you have on your customers’ behavioral patterns, their credentials, their preferences, reviews and use them to create a strategy that works best for you.

Remember that only relevant data works for this. All other data that does not relate to your customers is irrelevant, and you certainly don’t need to waste your time on sifting through that data.

The process of making this data actionable takes place in two steps: housing the data and marketing the data.

Marketing the Data

Customer relationship Management (CRM) tools are great to automate the process of marketing.

Marketing is not an easy job, and marketing strategies differ from business to business, depending on the target market, the need of the customers, the policies of the company, and so on. Having tools at hand that automate many processes for you and help you figure out the best way to market your services is a great advantage, and apart from providing you with a greater efficiency of your marketing programs, it also saves your time and money.

Use a Single Platform for Housing Data and Marketing

If you use a different platform for housing the data and another for marketing it, you will have a lot of trouble and the efficiency of your process will go down. This is because transferring this bulk of sensitive and crucial data from one platform to another in a continuous cycle is bound to have problems. On the other hand, if you use a single platform for both the housing and marketing of the data, you will have a higher efficiency and will be able to create a marketing campaign that works best for you.

If you need to know more about how to get the most revenue for your fitness center, contact Lead Dolphin today!

With is better: Gym sales & processes with and without LeadDolphin.

A quick look at how LeadDolphin can stabilize your health club’s sales and processes

Recording valuable telephone inquiries

Without employees are expected to have a script memorized and to use a paper logbook to ensure they are getting in the sales funnel

With LeadDolphin employees can click on a “TI” feature, that will prompt your exact script for handling these leads, provided a form to submit the TI information and will place these leads in the correct funnel to provide automated follow up

Guest Registration

Without  new guests hopefully fill out a paper liability waiver, so that they can take a tour in your facility

With LeadDolphin new guests are prompted to fill out a tablet that will instantly populate the guest in LeadDolphin’s powerful CRM and instantly populate the guest in your POS software using our robust API. Finally LeadDolphin will close the loop by disseminating if this guest is “out of town”, “new” or a “be back”.

Leveraging Data

Without operators are sourcing “homemade” excel sheets, reviewing log books and reports from multiple platforms to make decisions on where to focus staff time / energy

With LeadDolphin operators have a suite of reports, that are pulling LIVE data that is being harvested from multiple platforms and brought forward in a meaningful with actionable end results.

LeadDolphin is the fitness industry’s leading CRM & lead generation tool.  With a robust sales engine, built around health club value propositions, LeadDolphin is quickly adopted by your team and will instantly influence your bottom line. For more information go to http://leaddolphin.com/

 

The Technologies We Most Commonly Underutilize

By  | Club Solutions

IMAGE BY SHUTTERSTOCK

Technology is everywhere, making our lives easier and streamlining every service. For example, Amazon recently launched the Amazon Dash Button, which is a Wi-Fi connected device that reorders your favorite products, from toilet paper to Red Bull, with the press of a button.

Chances are, your club is full of various types of technology. And while it may seem like a struggle to stay up to date with the newest high-tech developments, according to Travis Shannon, the vice president of information at Leisure Sports, there might be several pieces of technology already in your club that are being underused.

Shannon highlights a few pieces of technology that are commonly underutilized or improperly used within health clubs.

CMS — “The very basis of what our facilities use, the club management systems, are woefully underutilized by our facilities,” said Shannon. “There are a lot of wonderful features and modules that the club management systems have built in to make our lives easier in managing our facilities that we don’t often use to their fullest. The other thing we need to be careful in that area, whether it is underutilized or improperly utilized, is data. Garbage in equals garbage out, so make sure that the data you put into the system is clean and good and you are not trying to work around some perceived deficiencies in the system. Ensuring that you work within the confines of the system will inevitably make it easier to use the software as it is intended.”

Customer Relationship Management — “A lot of us use it mainly as a sales tool and those systems are effective,” explained Shannon. “It is very useful for managing your pipeline and learning about prospects, but I think where we as an industry would be much better served is using that truly as relationship management for a member over time. Are we understanding where they are in their life? Is there an adjustment that needs to be made to their membership? Do they need to take some time off, then come back? That way we are cultivating a deeper understanding of them and having that within a system that feeds directly back into enhancing the member experience over time.”

Wearables — “Any new technology that is the thing of the day inevitably gets underutilized or used improperly,” he said. “Now that we are tracking all of this data, where I see people fail with this is they get their members wearables, they get them to start tracking their workouts, and then what? That is where it starts to break down. If you don’t actually drive some sort of action of behavior change with the technology, whether it is something you use internally or something like wearable information, then you are not fully utilizing it and it might potentially detract from the experience.”

 Smart Scheduling — “In terms of employee management and labor management, that type of technology tends to be underutilized,” added Shannon. “We are actively pursuing better technology to manage schedules and ensure that we are properly staffed and that we are held accountable for our employees in terms of making sure they are hitting their hours for part-time and full-time. So that is another area that is ripe for improvement in our industry.”

Tablets — “One of the other shifts we have seen is we are making rather frequent purchases of tablets now for use within the facility,” he said. “We are moving away from desktop based or workstation based interaction with club management systems or scheduling and moving to tablets. So for example doing class check-ins via tablet so we have real-time information as to who is enrolled. I would also see that being used with personal training, helping to manage sessions on the floor and again also giving information about clients to the trainers via that methodology, rather than relying on

Health & Fitness Clubs: Automated CRM Software for Conversion and Engagement

 

CRM, or Customer Relationship Management, has helped more and more Fitness Clubs understand client behavior, generate leads, and convert and engage members.

 

CRM Software Technology Accessibility

In today’s market, prospective clients expect much more for their membership dollar. CRM software combines the marketing, sales, and customer service sectors into one automated program. It was at one time perceived that CRM software was an option only available to large franchises and substantial operations. Fortunately for mid-level and smaller clubs, this myth is quickly being exposed.

This technology is not only accessible to all clubs regardless of size, but it is the differentiator which gives the companies that use it a competitive edge which separates them from their competition.

Understanding who your target audience is, knowing them and their needs, is not a passing trend. It is a commitment to a new era of engagement that customers now expect from their Health & Fitness Club membership. CRM software tracks, measures, and records customer behavior. This allows for a focus to be made on making better decisions and nurturing more lucrative relationships. It increases the value of your service.

Benefits of Using CRM Software

The benefits of utilizing CRM software is manifold.

First, the software focuses on sales.

  • The basis of automated CRM software is lead generation and the retention of existing customers. The cost of finding new customers can be expensive, so focusing on retaining customers is absolutely invaluable. Long-term clients are profitable relationships.

Second, the software focuses on saving time.

  • CRM software automatically generates large volumes of data in regards to your existing members. This data includes targeted promotions which carry an extremely high success rate. It continues by generating large volumes of leads independently, allowing for successful membership opportunities in greater numbers. These two critical platforms are automated, thus, saving valuable time while creating a steady revenue stream.

Third, the software focuses on engagement and management.

  • The technology allows for greater sales management and customer service because of the vast amounts of intelligence CRM software provides. Engagement is also a primary focus, which leads to satisfied and longer lasting customers.

 

 

 

“Actively” Building Your Inventory

With over 29,000 health clubs in the United States, they all begin with the same challenge, building your inventory. In the health club world the inventory is members. Understanding the importance of this and how to do it will be the difference of your health club being a profitable successful business.

Active pre-Sale

During your process of selecting a permanent location for your health club you need to find available space for your active pre-sale. This is a site within 1 mile of your permanent location that your landlord should assist in providing this site for little to no cost. You do not need to do any build out, just use the pre-sale site as is and have your equipment vendors provide you sample equipment.

The active pre-sale site is a vacant space that you will need access to for 3-6 months while your permanent location is being prepared. The active pre-sale site allows you to place a “mini” version of your health club. This gives your perspective members a chance to actually view and use a sample of the coming club. You will be able display and educate the community about your future health club and offer pre-opening membership incentives. With an effective marketing campaign/well trained staff, you can begin selling memberships and providing workouts months before you ever open the doors on you permanent location. This pre- sale process will allow you to build your inventory – “Members”

About LeadDolphin

A Nashville, TN based company, LeadDolphin is an innovator of health and wellness business practices and solutions. The executive team has over 5 decades of experience in marketing, management, and business development. LeadDolphin.com is a lead management and (CRM) customer relationship solution. 
By using the LeadDolphin.com tools; Sonar, Echo and Pulse, your company can work more efficiently and have a distinct advantage over your competitors.

– See more at: http://leaddolphin.com/blog/%E2%80%9Cactively%E2%80%9D-building-your-inventory#sthash.E1sCWdrg.dpuf

12-Week Challenge Challenges. 3 Simple “To Dos” to Improve Participation and Results

“Great!! We did! We got 200 members to pay, weigh-in, and start our 12-Week Challenge. What’s that…how do I plan on ensuring all 200 participants are going to be here for the final weigh-in? UHHHHH…”

Health clubs have a great plan for getting members to take charge of their fitness and work on a short-term goal. But what is commonly the case is that the results at the end of the 12 weeks are not what were expecting. Here are 3 simple to dos, in order to get maximum results!

1. Have a Running Blog- Just like what you are reading, you have to engage your members. What better way than to let them tell their story. Besides all the great content they are developing, there will be a sense of “community” and that always fuels results.

2. Turn the Drip On- There is no way a health club can touch every participant everyday or every other. Drip marketing is the quickest solution. Have each of your trainers, do a “Tip of The Week”. Be sure to include artwork (everyone loves pictures). Have a weekly “Healthy Recipe”. Make sure to vary recipes from vegetarian to meat. Finally, have a 12-Week Reminder each week. In the reminder let them know how long they have been in the challenge, how long they have left, and a positive message for taking charge of their health. (Make sure you get their emails when they enroll)

3. Make a Big Deal About the Little Stuff- Have a weekly “theme” tied into all 12-weeks, that the entire fitness center can see. Motivation comes in a lot of different ways and one of them is feeling like you have accomplished something, even if it is a little thing, like completing a week. Example:

W1-You Started!

W2-Cal Count- Have reminders around the club saying “ How many calories?” or “What is your number?”

W3-Intensity- Challenge yourself to increase your cardio intensity

W4- PT Check Up- Your first check up with a trainer

W5- Class is in Session- Who ever takes the most classes this week gets “X”

W6-Half Way Home! Great Job!

W7- Secret Circuit-Give all the participants a generalized circuit to challenge them selves

W8- PT Check Up- Your second check up with a trainer

W9- Cardio Challenge- How far can you go in 30 min on a treadmill. Have a leader board

W10- Push-up Challenge- How many push ups can you do. Have a leader board

W11- Pick up your T-Shirts (Hype this up and let the participants know that in week 11 they will pick out their “new size” t-shirt

W12- Congratulations week! The entire staff all week congratulates and motivates the participants to finish strong! Pick up their “new” shirt

There are many other ways to engage your members and their friends, to find out more click on the following address- http://leaddolphin.com/content/information-request

– See more at: http://leaddolphin.com/blog/12-week-challenge-challenges-3-simple-%E2%80%9C-dos%E2%80%9D-improve-participation-and-results#sthash.F2Bz3OBG.dpuf

Keep It Simple

Technology is a must for a fitness center’s success. A big challenge for tech companies is keeping the end user up to date with new modules all the way to best practices. The customer’s adoption rate is the most important part to plan around when considering these changes. One of the creeds that Lead Dolphin lives by when deciding on updates/new modules is the “keep it simple” (KIS) approach. It doesn’t matter if your software can do something amazing, if the end user isn’t getting it to do that amazing thing easily. The fitness sales cycle is a simple one when it really comes down to it; Get the a person’s information, have them to come to the gym, take a tour, enroll them, nurture them through the personal training sales cycle, and communicate with them throughout their membership. Rinse and repeat.

Of course Lead Dolphin’s CRM (customer relationship management) portion of the platform manages the membership and personal training sales cycles and a whole lot more, but it is the way it is presented to the user and the simplicity approach of the design. We use icons to help identify terms, a strategic colorful arrangement to draw the user to important parts, and of course automation which serves as a safety net to ensure critical processes are getting done. To learn more please visit http://leaddolphin.com/

About LeadDolphin

A Nashville, TN based company, LeadDolphin is an innovator of health and wellness business practices and solutions. The executive team has over 5 decades of experience in marketing, management, and business development. LeadDolphin.com is a lead management and (CRM) customer relationship solution. 
By using the LeadDolphin.com tools; Sonar, Echo and Pulse, your company can work more efficiently and have a distinct advantage over your competitors.

– See more at: http://leaddolphin.com/blog/keep-it-simple#sthash.UeXixIks.dpuf