Technology is a must for a fitness center’s success. A big challenge for tech companies is keeping the end user up to date with new modules all the way to best practices. The customer’s adoption rate is the most important part to plan around when considering these changes. One of the creeds that Lead Dolphin lives by when deciding on updates/new modules is the “keep it simple” (KIS) approach. It doesn’t matter if your software can do something amazing, if the end user isn’t getting it to do that amazing thing easily. The fitness sales cycle is a simple one when it really comes down to it; Get the a person’s information, have them to come to the gym, take a tour, enroll them, nurture them through the personal training sales cycle, and communicate with them throughout their membership. Rinse and repeat.
Of course Lead Dolphin’s CRM (customer relationship management) portion of the platform manages the membership and personal training sales cycles and a whole lot more, but it is the way it is presented to the user and the simplicity approach of the design. We use icons to help identify terms, a strategic colorful arrangement to draw the user to important parts, and of course automation which serves as a safety net to ensure critical processes are getting done. To learn more please visit http://leaddolphin.com/
A Nashville, TN based company, LeadDolphin is an innovator of health and wellness business practices and solutions. The executive team has over 5 decades of experience in marketing, management, and business development. LeadDolphin.com is a lead management and (CRM) customer relationship solution. By using the LeadDolphin.com tools; Sonar, Echo and Pulse, your company can work more efficiently and have a distinct advantage over your competitors.
– See more at: http://leaddolphin.com/blog/keep-it-simple#sthash.UeXixIks.dpuf